Get Your Team on Board

Search engine optimization is truly a team effort. A great SEO campaign encompasses skills that nearly always surpass those of any individual: writing, marketing, research, programming, and, yes, even a bit of math. In this chapter, we guide you through the all important task of getting your team on board, from techies coding your website edits to customer service reps tracking offine sales.

Chapter Contents

1. The Challenge of SEO Team Building
2. Marketing, Sales, and Public Relations
3. IT, Webmasters, and Programmers
4. Graphic Designers
5. Writers and Editors
6. Executives and Product Managers

Before you can implement Your SEO Plan, you need to develop a workable strategy. In this part, you’ll begin by getting your internal team on board and by identifying the various disciplines that are necessary for effective SEO. Next, you’ll spend a month performing the brainstorming, research, and assessment to point you in the right direction for your ongoing campaign:

Chapter 5 Get Your Team on Board
Chapter 6 Your One-Month Prep: Keywords, Priorities, and Goals