Get Your Team on Board
Search engine optimization is truly a team effort. A great SEO campaign encompasses skills that nearly always surpass those of any individual: writing, marketing, research, programming, and, yes, even a bit of math. In this chapter, we guide you through the all important task of getting your team on board, from techies coding your website edits to customer service reps tracking offine sales.
Chapter Contents
- The Challenge of SEO Team Building
- Marketing, Sales, and Public Relations
- IT, Webmasters, and Programmers
- Graphic Designers
- Writers and Editors
- Executives and Product Managers
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