What Are the Overall Goals of My Business?

We get it: The fundamental goal of your business is to make money by selling a product or service. But let’s take a moment to def ne your goals in a little more detail.

Perhaps yours is a large company with branding as an important long-term goal. Maybe your company wants to make money with certain products but is willing to take a loss in other areas. Maybe you are starting up with investor backing and don’t need to turn a prof t for years. Perhaps your company’s branding and reputation is your top concern - you need to be perceived as high tech, or luxurious, or as the hippest in your competitive space. Or maybe you work for a nonprof t, with a goal to improve the world and inspire others to do the same. you may be working toward 2,000 small sales this year or be thrilled to get just 3 new clients. Whatever way you’re leaning, your business goals will affect your SEO campaign strategy.

For instance, consider the fictional situation of Jason, a founding partner at Babyfuzzkin, a company selling unique, high - end baby clothes. This business makes its money directly through online sales. It’s a small operation, so there is a limit to how many orders the business can handle. The Babyfuzzkin fantasy would be a steady fow of, say, 100 orders per month. But there is more to the story: The partners would love to get out of the direct fulf llment of orders and instead secure some contracts with big-name brick-and-mortar vendors.

In the case of Elizabeth, a marketing director at Elderpets, we have a different situation. Elderpets is a fctional nonproft organization that provides meals, walks, and veterinary care assistance to animals belonging to elderly and infrm owners. The company relies on fnancial contributions and volunteers to fulfll its mission. At Elderpets, their fantasy is to decrease the time and effort spent on fundraising activities, such as silent auctions and community dog washes, and begin attracting more contributions online, which would in turn allow them to help more pets in need. In addition, they are constantly looking for more volunteers.